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The Tipping Point by Gladwell, Malcolm.

 Author: Milcolm Gladwell  Category: Business  Publisher: Back Bay  Published: January 1, 2002  Tags: Business BooksGeneralNonfiction Books |
 Description:

Malcolm Gladwell explains and analyses the ‘tipping point’, that magic moment when ideas, trends and social behaviours cross a threshold, tip and spread like wildfire. Taking a look behind the surfaces of many familiar occurrences in our everyday world, Glaswell explains the fascinating social dynamics that cause rapid change

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